Smirnoff Celebrates Cocktail Culture at Lagos Cocktail Week 2023
Smirnoff, one of the world’s leading vodka brands, partnered with Lagos Cocktail Week to infuse the 2023 edition with a burst of flavors. The event took place at the Balmoral Hall of the Federal Palace Hotel in VI, Lagos, on Thursday and Friday, October 19th and 20th, 2023, celebrating Lagos’ rich cocktail culture.
The versatility of Smirnoff Vodka was on full display, and guests were served tasteful mixes of Smirnoff vodka-infused cocktails, including ‘Cosmo Capital,’ ‘Eko For Show,’ ‘Smirnoff Passion Martini,’ and more.
Smirnoff’s partnership with Lagos Cocktail Week emphasizes Smirnoff’s commitment to the power of the collective. Its latest WE DO WE campaign is built on the belief that when “we come together, we create magic”.
The ‘WE DO WE’ campaign will continue to evolve over the coming months, bringing the collective spirit to life through a series of events and partnerships spanning music, lifestyle, and entertainment, embedding Smirnoff in the hearts and minds of their target audience while driving recruitment at scale.
Follow Smirnoff on all social media platforms @smirnoffng for more exciting updates about upcoming events and experiences.
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