MAJOR: Aya Nakamura Is The Newly Appointed Global Ambassador for Lancôme
Malian-French pop singer Aya Coco Danioko known by her stage name Aya Nakamura has been tapped as a global brand ambassador for luxury beauty brand Lancôme alongside South Korean model-turned-actress Hoyeon Jung.
In an exclusive interview with WWD, the singer talks about what drew her to become Lancôme‘s global ambassador:
In my opinion, Lancôme has always been the reference brand for cosmetics, and I think it’s cool to partner with this brand because it will be surprising. We have a lot of projects coming up that are super exciting, and we’re excited to unveil all that.
Aya and Hoyeon’s appointments come shortly after Emma Chamberlain became a Lancôme global ambassador. Such new faces, with large Gen Z fan bases, do not mark a change in paradigm for the brand, but an evolution, according to Françoise Lehmann, Lancôme international president, at L’Oréal.
What are the channels that make them a source of inspiration? That changes,” she said. “These women have founded their success on a referential that differs from that of the previous generation — and that’s a significant change.
As to what Aya’s key beauty secrets are? “Beauty is all-encompassing — style, makeup, hair and attitude. If you are confident in yourself and you appreciate who you are, people will feel it”.
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